201 Avsnitt

  1. Intro to Season 6 | 30 Day Challenge | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-01

  2. Special Announcement | Season 6 Teaser | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-12-23

  3. Zero Sum Games and Insurance | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-10-20

  4. Societal Norms and Marketing | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-10-13

  5. IKEA Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-10-06

  6. Loss Aversion in the Wake of a Natural Disaster | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-09-29

  7. Acquisition Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-09-22

  8. Achieving Optimal Outcomes with Backwards Induction | Lessons from the Fire | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-09-15

  9. Hyperbolic Discounting | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-09-08

  10. Corporate Philanthropy in Response to Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-09-01

  11. Priming Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-08-25

  12. Maslow’s Hierarchy of Needs, Self-Actualization on Personal and Professional Development | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-08-18

  13. REPLAY: Endowment Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-08-11

  14. Leveraging Social Belonging in Branding and Messaging | Maslow’s Hierarchy of Needs | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-08-04

  15. Affect Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-07-31

  16. Maslow’s Hierarchy of Needs, Categories of Needs | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-07-21

  17. Availability Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-07-15

  18. Maslow’s Hierarchy of Needs, an Introduction | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-07-07

  19. REPLAY: Framing Effect on Delegation | Behavioral Economics in Marketing

    Publicerades: 2022-06-30

  20. REPLAY: Delegation Common Pitfalls and Hang-ups | Behavioral Economics in Marketing

    Publicerades: 2022-06-29

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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