201 Avsnitt

  1. REPLAY: Delegation, a Definition | Behavioral Economics in Marketing

    Publicerades: 2022-06-28

  2. Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing

    Publicerades: 2022-06-23

  3. Choice Overload | Definition Minute | Behavioral Economics in Marketing

    Publicerades: 2022-06-09

  4. Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-06-02

  5. Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-05-26

  6. Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast

    Publicerades: 2022-05-22

  7. Marshall Fire Boulder Colorado Announcement

    Publicerades: 2022-01-06

  8. Dual Process Theory on Customer Journey Optimization

    Publicerades: 2021-12-09

  9. How to Build a Customer Journey Map

    Publicerades: 2021-12-02

  10. Replay: Optimizing Customer Experience (CX) with Priming Effect

    Publicerades: 2021-11-25

  11. 6 Stages of the Customer Journey

    Publicerades: 2021-11-18

  12. Customer Journeys, a Definition

    Publicerades: 2021-11-11

  13. Priming Effect on Market Research

    Publicerades: 2021-11-04

  14. Anchoring Effect | Definition Minute

    Publicerades: 2021-10-28

  15. Leveraging Endowment Effect on Cart Abandonment

    Publicerades: 2021-10-21

  16. Sample Selection Bias | Definition Minute

    Publicerades: 2021-10-18

  17. Intro to Season 4 | Behavioral Economics in Marketing Podcast

    Publicerades: 2021-10-16

  18. Cognitive Dissonance | Definition Minute

    Publicerades: 2021-09-16

  19. Intention-Action Gap on Habit Change

    Publicerades: 2021-09-09

  20. Champion the IKEA Effect to Elevate Team Engagement

    Publicerades: 2021-09-02

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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