201 Avsnitt

  1. Growth mindset  | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-21

  2. Decoy effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-20

  3. Anchoring Effect on Pricing Strategies | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-19

  4. Utility Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-18

  5. Supply | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-17

  6. Confirmation Bias on Customer Retention | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-16

  7. Confirmation bias | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-15

  8. Demand | Defintion Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-14

  9. Elasticity | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-13

  10. Inoculation theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-12

  11. Framing effect | Definiton Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-11

  12. Clustering | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-10

  13. Correlation of Dual Process Theory and Status Quo Bias | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-09

  14. Dual process theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-08

  15. Bounded rationality theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-07

  16. Homo economicus | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-06

  17. Ceteris Paribus | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-05

  18. Status Quo Bias | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-04

  19. Price Discrimination | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-03

  20. Anchoring Effect on Branding | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-02

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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