201 Avsnitt

  1. Marketing Essentials 101: A Must-Have List for New Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-05

  2. Scaling | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-02

  3. Taking the Leap: Strategies for Mitigating Risk in Entrepreneurship | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-09-28

  4. Angel Investors | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-09-24

  5. Navigating Uncertainty: Understanding the Risk Preferences of Entrepreneurs | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-09-21

  6. Charting Your Course: Essential Considerations for New Business Ventures | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-09-14

  7. Mastering the Art of Entrepreneurship: Essential Skillsets for Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-09-07

  8. Fueling Prosperity: The Vital Importance of Entrepreneurship to the Economy | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-08-31

  9. Introduction to Season 7 | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-08-24

  10. Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-02-01

  11. Verbatim Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-31

  12. Social proof  | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-30

  13. Scarcity | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-29

  14. Geographic clustering | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-28

  15. Principal Agent Problem | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-27

  16. Loss Aversion | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-26

  17. Cultural capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-25

  18. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-24

  19. Mindset | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-23

  20. Flow Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-01-22

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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