201 Avsnitt

  1. Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-12-21

  2. Breaking Barriers: Overcoming Status Quo Bias on Your Entrepreneurial Journey | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-12-14

  3. Essential Resources to Fuel Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-12-07

  4. Harnessing Behavioral Economics to Supercharge Your Referral Business | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-30

  5. Business Plan | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-27

  6. The Art of Scarcity, How to Use Limited Availability to Close Sales | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-23

  7. Intellectual property (IP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-20

  8. Availability Heuristic in Developing an Elevator Pitch | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-16

  9. Customer Segments | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-15

  10. Minimum Viable Product (MVP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-13

  11. Short and Sweet: The Science of Captivating Elevator Pitches | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-09

  12. Venture Capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-06

  13. The Power of Salience, Creating Unforgettable Brand Awareness | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-11-02

  14. Pitch Deck | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-30

  15. Navigating the Marketing Funnel on a Shoestring Budget: Innovative Strategies for Bootstrapped Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-26

  16. Business Model | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-23

  17. Marketing Funnel Fundamentals: A Beginner’s Guide to Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-19

  18. Pivot | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-16

  19. Unlocking Success: Defining Your Target Market for Business Growth | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-12

  20. SWOT Analysis | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-10-09

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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