201 Avsnitt

  1. Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-03-04

  2. The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-29

  3. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-27

  4. Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-26

  5. Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-22

  6. Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-20

  7. Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-19

  8. Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-15

  9. REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-13

  10. Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-12

  11. Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-08

  12. Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-02-06

  13. Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing

    Publicerades: 2024-02-05

  14. Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing

    Publicerades: 2024-02-01

  15. Season 8 Announcement

    Publicerades: 2024-01-25

  16. Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast

    Publicerades: 2024-01-22

  17. Season 8 Teaser

    Publicerades: 2024-01-15

  18. Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast

    Publicerades: 2024-01-07

  19. Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-12-28

  20. Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast

    Publicerades: 2023-12-24

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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