The JM Buzz

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1. Decolonizing Health Care: The Role of Marketing

   Publicerades: 2024-04-18
2. AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

   Publicerades: 2024-04-11
3. Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

   Publicerades: 2024-04-04
4. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

   Publicerades: 2024-03-28
5. Should Hospitals Specialize in an Area or Diversify?

   Publicerades: 2024-03-07
6. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

   Publicerades: 2024-02-29
7. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

   Publicerades: 2024-02-15
8. Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

   Publicerades: 2024-02-08
9. Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge

   Publicerades: 2024-02-01
10. A Research-Proven Strategy for Companies to Survive Bankruptcy

    Publicerades: 2024-01-25
11. When Less Is More: The Power of Simple Packaging for Consumable Products

    Publicerades: 2024-01-18
12. How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?

    Publicerades: 2024-01-11
13. Hotels Should Pay Attention to Their Competitors' Reviews Too

    Publicerades: 2024-01-04
14. JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)

    Publicerades: 2023-12-07
15. How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

    Publicerades: 2023-11-16
16. How Do Investors React to Crowdsourcing Contests?

    Publicerades: 2023-11-09
17. A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok

    Publicerades: 2023-10-19
18. Collaborating with Universities Makes Products More Attractive to Consumers

    Publicerades: 2023-10-12
19. How to Stop Customers from Abandoning Self-Designed Products

    Publicerades: 2023-10-05
20. Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?

    Publicerades: 2023-09-28