The JM Buzz
En podcast av Journal of Marketing - Torsdagar
84 Avsnitt
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Decolonizing Health Care: The Role of Marketing
Publicerades: 2024-04-18 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Publicerades: 2024-04-11 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Publicerades: 2024-04-04 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Publicerades: 2024-03-28 -
Should Hospitals Specialize in an Area or Diversify?
Publicerades: 2024-03-07 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Publicerades: 2024-02-29 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Publicerades: 2024-02-15 -
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Publicerades: 2024-02-08 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Publicerades: 2024-02-01 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Publicerades: 2024-01-25 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Publicerades: 2024-01-18 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Publicerades: 2024-01-11 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Publicerades: 2024-01-04 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Publicerades: 2023-12-07 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Publicerades: 2023-11-16 -
How Do Investors React to Crowdsourcing Contests?
Publicerades: 2023-11-09 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Publicerades: 2023-10-19 -
Collaborating with Universities Makes Products More Attractive to Consumers
Publicerades: 2023-10-12 -
How to Stop Customers from Abandoning Self-Designed Products
Publicerades: 2023-10-05 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Publicerades: 2023-09-28
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.