The JM Buzz

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1. JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)

   Publicerades: 2025-04-10
2. JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)

   Publicerades: 2025-03-14
3. JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)

   Publicerades: 2025-01-16
4. How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications

   Publicerades: 2024-11-07
5. Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies

   Publicerades: 2024-10-24
6. The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls

   Publicerades: 2024-10-17
7. Can the On-Demand Model Work for Online Educational Platforms Like Coursera?

   Publicerades: 2024-10-10
8. A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers

   Publicerades: 2024-10-03
9. Using Generative AI to Provide Empathetic Customer Care

   Publicerades: 2024-09-19
10. JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)

    Publicerades: 2024-09-12
11. Is It Time to Move Beyond Null Hypothesis Significance Testing?

    Publicerades: 2024-09-05
12. Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

    Publicerades: 2024-08-08
13. How Should a Firm Collaborate with Suppliers to Co-develop Products?

    Publicerades: 2024-08-01
14. How Drug Price Regulations Backfired in India

    Publicerades: 2024-07-18
15. Influencers with Smaller Followings Are More Cost-Effective

    Publicerades: 2024-07-11
16. JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)

    Publicerades: 2024-05-30
17. Using Vintage Typography to Make Emotional Connections with Consumers

    Publicerades: 2024-05-23
18. Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Publicerades: 2024-05-09
19. How Coining a New Term Can Encourage Specific Behaviors

    Publicerades: 2024-05-02
20. JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Publicerades: 2024-04-25