129 Avsnitt

  1. S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?

    Publicerades: 2021-09-07

  2. S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science

    Publicerades: 2021-08-17

  3. S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty

    Publicerades: 2021-07-30

  4. S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data

    Publicerades: 2021-07-16

  5. S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data

    Publicerades: 2021-07-02

  6. S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie

    Publicerades: 2021-06-18

  7. S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category

    Publicerades: 2021-06-04

  8. S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders

    Publicerades: 2021-05-21

  9. S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category

    Publicerades: 2021-05-07

  10. S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?

    Publicerades: 2021-04-23

  11. S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results

    Publicerades: 2021-04-09

  12. S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"

    Publicerades: 2021-03-19

  13. S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?

    Publicerades: 2021-03-05

  14. S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?

    Publicerades: 2021-02-19

  15. S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy

    Publicerades: 2021-02-05

  16. S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?

    Publicerades: 2021-01-22

  17. S.7, Ep. 1 - Learning From a Business That Promotes Infidelity

    Publicerades: 2021-01-08

  18. S.6, Ep. 5 - Making a Reverse ROI Argument

    Publicerades: 2020-12-04

  19. S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?

    Publicerades: 2020-11-13

  20. S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?

    Publicerades: 2020-10-30

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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