129 Avsnitt

  1. How Risk Creates Opportunity for Strategic Marketers

    Publicerades: 2023-01-20

  2. Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year

    Publicerades: 2022-12-12

  3. S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times

    Publicerades: 2022-12-01

  4. S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike

    Publicerades: 2022-09-28

  5. S.13, Ep. 1 - Strategies to Prosper in Inflationary Times

    Publicerades: 2022-09-09

  6. S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All

    Publicerades: 2022-09-09

  7. S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation

    Publicerades: 2022-08-25

  8. S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic

    Publicerades: 2022-07-30

  9. S.11, Ep. 6 - How To Scale a Platform

    Publicerades: 2022-07-19

  10. S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?

    Publicerades: 2022-05-13

  11. S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy

    Publicerades: 2022-04-22

  12. S.11, Ep. 3 - Should You Join a B2B Platform?

    Publicerades: 2022-04-05

  13. S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?

    Publicerades: 2022-03-07

  14. S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org

    Publicerades: 2022-02-04

  15. S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?

    Publicerades: 2022-01-24

  16. S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?

    Publicerades: 2022-01-07

  17. S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance

    Publicerades: 2021-12-10

  18. S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy

    Publicerades: 2021-11-12

  19. S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business

    Publicerades: 2021-10-29

  20. S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think

    Publicerades: 2021-10-01

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Visit the podcast's native language site