Inclusion and Marketing
En podcast av Sonia Thompson - Torsdagar
158 Avsnitt
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97. Inclusive marketing ethics
Publicerades: 2024-02-08 -
96. How to do representation in marketing the right way
Publicerades: 2024-02-01 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Publicerades: 2024-01-25 -
94. Inclusive product design with Sabrina Meherally
Publicerades: 2024-01-18 -
93. The Inclusive Marketing Spectrum with examples for each
Publicerades: 2024-01-11 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Publicerades: 2024-01-04 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Publicerades: 2023-12-28 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Publicerades: 2023-12-21 -
89. Embedding inclusion into business planning for sustainable growth
Publicerades: 2023-12-14 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Publicerades: 2023-12-07 -
87. How brands showed these consumers they belonged
Publicerades: 2023-11-30 -
86. How to make more people feel like they belong with Unni Turrettini
Publicerades: 2023-11-24 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Publicerades: 2023-11-16 -
84. The truth about customer experience
Publicerades: 2023-11-09 -
83. You can't afford to not have this kind of talent on your team
Publicerades: 2023-11-02 -
82. Should you ask customers for their demographic information?
Publicerades: 2023-10-26 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Publicerades: 2023-10-19 -
80. Consumer reactions to real brand customer experiences
Publicerades: 2023-10-12 -
79. How smart brands strategically partner with HBCUs
Publicerades: 2023-10-05 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Publicerades: 2023-09-28
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
