Inclusion and Marketing
En podcast av Sonia Thompson - Torsdagar
158 Avsnitt
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117. Power dynamics in brand imagery
Publicerades: 2024-06-27 -
116. How to authentically engage Hispanic consumers with Federico Gagliardone
Publicerades: 2024-06-20 -
115. How to create a brand customers love with Lydia Michael
Publicerades: 2024-06-13 -
114. What is "normal" anyway?
Publicerades: 2024-06-06 -
113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin
Publicerades: 2024-05-30 -
112. How to make your email marketing inclusive with Samar Owais
Publicerades: 2024-05-23 -
111. How to deliver inclusive brand messaging with Diane Wiredu
Publicerades: 2024-05-16 -
110. Essential Lessons from Nike's WNBA Signature Shoe Controversy
Publicerades: 2024-05-09 -
109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel
Publicerades: 2024-05-02 -
108. A framework for inclusive communications with Dr. Suzanne Wertheim
Publicerades: 2024-04-25 -
107. How changes to the 2030 U.S. Census impacts your brand today
Publicerades: 2024-04-18 -
106. How Zumba built a global customer base in more than 180 countries
Publicerades: 2024-04-11 -
105. How The Home Depot became "The Most Culturally Inclusive Brand"
Publicerades: 2024-04-04 -
104. How smart brands use an inclusive marketing consultant to spark growth
Publicerades: 2024-03-28 -
103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch
Publicerades: 2024-03-21 -
102. How (and why) to get better at talking to your customers with Andi Jarvis
Publicerades: 2024-03-14 -
101. Multilingual SEO Strategies to reach more consumers with Sarah Moon
Publicerades: 2024-03-07 -
100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith
Publicerades: 2024-02-29 -
99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston
Publicerades: 2024-02-22 -
98. How to be authentic in your marketing (and where brands mess up)
Publicerades: 2024-02-15
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
