151 Avsnitt

  1. Cockroach apps: growing when budgets are low, with Lomit Patel

    Publicerades: 2023-02-01

  2. Location-based gaming beyond Pokemon Go, with Atlas Reality

    Publicerades: 2023-01-25

  3. Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future

    Publicerades: 2023-01-04

  4. Growth hacking web3: "a beautiful moment of a bear market"

    Publicerades: 2022-11-18

  5. Doubling retention to grow faster: Storyly VP Daniele Di Nunzio

    Publicerades: 2022-11-07

  6. SKAdNetwork 4: introduction, overview, questions answered

    Publicerades: 2022-11-01

  7. Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

    Publicerades: 2022-10-14

  8. Creatives FTW: the evolution of playable ads

    Publicerades: 2022-10-05

  9. Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine

    Publicerades: 2022-09-14

  10. Contextual targeting and advertising: how good can it get?

    Publicerades: 2022-08-08

  11. Optimized Conversion Models for SKAdNetwork: up to 60% better

    Publicerades: 2022-08-02

  12. Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

    Publicerades: 2022-07-14

  13. Facebook's not-for-drinking IPA and the United Nations of marketing measurement

    Publicerades: 2022-05-10

  14. Privacy Sandbox on Android: how ad networks and MMPs can work together

    Publicerades: 2022-04-04

  15. ironSource on Privacy Sandbox for Android: something new that marketers have never had before

    Publicerades: 2022-03-24

  16. 50% more SKAN values? How mixed conversion models make SKAdNetwork work

    Publicerades: 2022-03-15

  17. Android Privacy Sandbox: the deep dive you need

    Publicerades: 2022-02-25

  18. Why Zynga bought Chartboost before getting bought by Take-Two

    Publicerades: 2022-01-17

  19. Making SKAdNetwork predictive (yes it's possible!)

    Publicerades: 2021-12-07

  20. Liftoff CEO Mark Ellis on adtech change, consolidation, competition

    Publicerades: 2021-11-26

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Visit the podcast's native language site