199 Avsnitt

  1. A Technical Editor-in-Chief's Perspective on PR Best Practices

    Publicerades: 2025-07-01

  2. Inside Brand Campaigns: A Marketer’s Perspective from the Engineering World

    Publicerades: 2025-06-18

  3. How to Create Kick-Ass PR Campaigns for Engineering Companies

    Publicerades: 2025-06-05

  4. Lessons from the Automate 2025 Show Floor

    Publicerades: 2025-05-22

  5. Comparing Content Preferences of Engineers in Europe and the US

    Publicerades: 2025-05-15

  6. Behind the Questions: Inside the 2025 State of Marketing to Engineers Report

    Publicerades: 2025-05-01

  7. Navigating Industrial Marketing Challenges in a Shifting Economy

    Publicerades: 2025-04-17

  8. A Sales Leader’s Perspective on Content that Earns Engineers’ Trust

    Publicerades: 2025-04-08

  9. Leveraging First Party Data in a Cookieless Marketing Landscape

    Publicerades: 2025-03-20

  10. Recapping the 2025 Industrial Marketing Summit

    Publicerades: 2025-03-06

  11. Could Amazon be the Industrial Sales Channel You're Missing?

    Publicerades: 2025-02-20

  12. Taking AI Up a Notch: Training Brand Voice, AI Assistants, and Custom GPTs

    Publicerades: 2025-02-13

  13. How to Optimize for Bottom-of-Funnel, Revenue-Generating Content

    Publicerades: 2025-01-30

  14. From Burnout to Buy-In: Practical Tips for Managing Change in Marketing

    Publicerades: 2025-01-16

  15. The Power of Qualitative Research to Level Up Your Brand

    Publicerades: 2024-12-12

  16. The State of AI: Chatbots, Reasoning Models, and Agents

    Publicerades: 2024-12-05

  17. Differentiate Your B2B Marketing in 2025: Strategies to Stand Out in an AI-Driven Landscape

    Publicerades: 2024-11-21

  18. Getting Personal: When Authenticity is a Winning Sales Strategy

    Publicerades: 2024-11-14

  19. Marketing Insights from Gardner's Industrial Buying Influence Report

    Publicerades: 2024-11-07

  20. Recapping Our Time at Content Marketing World 2024

    Publicerades: 2024-10-31

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If you are a marketer in a technical company, this podcast is for you. On each episode, host, author, and TREW Marketing CEO Wendy Covey will breakdown an industry trend, challenge or best practice in marketing to engineers and like-minded technical buyers. You'll meet colleagues and industry friends who will stop by to tell you their stories along the way. Learn B2B content marketing strategies and tips to build trust and grow your business with technical content. Visit trewmarketing.com/podcast for show notes, resources and to subscribe so that you'll never miss an episode. 

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