14 Avsnitt

  1. Heineken: Stay a Local Global Brand by Facilitating, Not Dictating

    Publicerades: 2023-07-19

  2. Business-to-Human: Keeping People at the Heart of Tech Branding

    Publicerades: 2023-04-26

  3. Franchising Creativity with McDonald's Global CCO @ DDB

    Publicerades: 2023-02-16

  4. How to Build a Meaningful Power Brand

    Publicerades: 2023-01-13

  5. Why Don’t Brands Grow According to Plan? – Research Insights

    Publicerades: 2022-08-31

  6. Why Are Scandinavian Brands so Successful?

    Publicerades: 2022-08-01

  7. What Is Foresight and What Is Its Function for the Brand?

    Publicerades: 2022-05-30

  8. Why Brands Need Long-Term Commitment to Building Credibility

    Publicerades: 2022-03-17

  9. How to Data-Drive Your Way to Customers’ Hearts

    Publicerades: 2022-01-25

  10. How to Increase Market Share – The Case of Decommoditizing the Potato

    Publicerades: 2021-12-01

  11. Can Brands Grow Through Loyalty? What Does the Research Say?

    Publicerades: 2021-11-01

  12. What Is the Role of Marketing and Branding Within Organizations?

    Publicerades: 2021-09-01

  13. What Are the Value Drivers of Digital Business Models?

    Publicerades: 2021-07-26

  14. Why Are Distinctive Brand Assets More Important in Mature Markets?

    Publicerades: 2021-07-01

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Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.FOLLOW us on social:LinkedIn: https://www.linkedin.com/company/brandingmag/Instagram: https://www.instagram.com/branding.mag/Twitter: https://twitter.com/brandingmag Hosted on Acast. See acast.com/privacy for more information.

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