156 Avsnitt

  1. Somi Arian interviews Shireen

    Publicerades: 2021-12-10
  2. Niche Investment Comms with James Church

    Publicerades: 2021-12-03
  3. Rory Sutherland - On Brand, Advertising & More

    Publicerades: 2021-11-26
  4. Positioning with Paige Arnof-Fenn

    Publicerades: 2021-11-19
  5. Why Not to Rely On Colour To Stand Out

    Publicerades: 2021-11-12
  6. Is it Time to Change the Creativity First Mentality In Branding?

    Publicerades: 2021-11-05
  7. David Aaker - Descriptive or Distinctive Name?

    Publicerades: 2021-10-29
  8. How To Brand Using Trademarks Strategically

    Publicerades: 2021-10-22
  9. Verbal Identity with Rob Meyerson

    Publicerades: 2021-10-15
  10. Interview about Brand Tuned by Alison Jones

    Publicerades: 2021-10-08
  11. Is IP a Constraint on Creativity?

    Publicerades: 2021-10-01
  12. Stef Hamerlinck on Branding and Distinctiveness

    Publicerades: 2021-09-24
  13. Somi Arian on Raising Women's Socioeconomic Status

    Publicerades: 2021-09-17
  14. Logo Design Process with Ian Paget

    Publicerades: 2021-09-17
  15. Creating a Meaningful Brand with Thomas Kolster

    Publicerades: 2021-09-17
  16. Brand & Intellectual Property for Startups Vox Pops

    Publicerades: 2021-09-17
  17. 100th Episode Celebration of Brand Tuned

    Publicerades: 2021-09-17
  18. Joe Gregory on the Role of IP in Branding

    Publicerades: 2021-09-10
  19. Distinctiveness v Differentiation — Why Focus on Distinctiveness

    Publicerades: 2021-09-03
  20. The Brand Starts With You

    Publicerades: 2021-07-30

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

Visit the podcast's native language site