156 Avsnitt

  1. REPOST: Daniel Priestley - Building the Dent Brand

    Publicerades: 2022-04-29

  2. REPOST: David Aaker - Descriptive or Distinctive Name?

    Publicerades: 2022-04-22

  3. REPOST: Rory Sutherland - On Brand, Advertising & More

    Publicerades: 2022-04-15

  4. REPOST: Susan Payton, Business Storyteller

    Publicerades: 2022-04-08

  5. The What and Why of Trade Secrets

    Publicerades: 2022-04-01

  6. The Power of Animation in Branding with Christine Mackay

    Publicerades: 2022-03-25

  7. How to Move Beyond Your Job Role To Trusted Adviser

    Publicerades: 2022-03-18

  8. Becoming A Company Of One

    Publicerades: 2022-03-11

  9. Shireen Smith - Creating Passion Brands

    Publicerades: 2022-03-04

  10. Joe Glover - The Marketing Meetup Community

    Publicerades: 2022-02-25

  11. Rebranding Rethink Press with Lucy McCarraher

    Publicerades: 2022-02-18

  12. Colour Psychology with Karen Haller

    Publicerades: 2022-02-11

  13. Lucy Werner - Strategy For Creating Hype

    Publicerades: 2022-02-04

  14. Dumbing Down of Brand Assets with Nick Lehrain

    Publicerades: 2022-01-28

  15. Market Orientation & Segmentation - Paige Arnof-Fenn

    Publicerades: 2022-01-21

  16. Stephen Houraghan on The Changed Branding Industry

    Publicerades: 2022-01-14

  17. Segmentation & Targeting - Branding Industry

    Publicerades: 2022-01-07

  18. REPOST: Mark Ritson on Brand Strategy

    Publicerades: 2021-12-31

  19. REPOST: Which Business Model?

    Publicerades: 2021-12-24

  20. How To Stand Out From Your Competition — Niching

    Publicerades: 2021-12-17

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

Visit the podcast's native language site