A History of Marketing

20 Avsnitt

1. Nino Carvalho: More Marketing, Less Guru

   Publicerades: 2025-05-22
2. Reflections and Lessons from the first months of ‘A History of Marketing’

   Publicerades: 2025-05-08
3. T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing

   Publicerades: 2025-05-01
4. Gabriele Carboni: The Marketing Book Endorsed by Pope Francis, Italian History, and Impact Marketing

   Publicerades: 2025-04-24
5. Mark Tadajewski: Myth Busting, Mind Reading, and Rethinking Marketing's Origin Story

   Publicerades: 2025-04-17
6. Louis Stern: Marketing Channels, Power, and Conflict

   Publicerades: 2025-04-10
7. George Day: Market Driven Strategies, “Where to Play and How to Win.”

   Publicerades: 2025-04-03
8. Giana Eckhardt: The Origins of Branding in Imperial China

   Publicerades: 2025-03-27
9. Sergio Zyman, Part 2: New Coke and "The End of Marketing as We Know It"

   Publicerades: 2025-03-20
10. Sergio Zyman, Part 1: “The First Chief Marketing Officer”

    Publicerades: 2025-03-13
11. Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing

    Publicerades: 2025-03-06
12. Dr. V. Kumar: Marketing Research and the Data Revolution

    Publicerades: 2025-02-27
13. Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory

    Publicerades: 2025-02-20
14. Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field

    Publicerades: 2025-02-13
15. Larry Tye on Edward Bernays: "The Father of Public Relations"

    Publicerades: 2025-02-06
16. David Aaker: "The Father of Modern Branding"

    Publicerades: 2025-01-30
17. Mark Tungate: Advertising History from Ancient Pompeii to Today

    Publicerades: 2025-01-23
18. Guy Kawasaki: The Remarkable Rise of Evangelism Marketing

    Publicerades: 2025-01-21
19. Dr. Philip Kotler: 'The Father of Modern Marketing'

    Publicerades: 2025-01-15
20. Introducing: A History of Marketing

    Publicerades: 2025-01-13