42 Avsnitt

  1. Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    Publicerades: 2025-04-28

  2. Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers

    Publicerades: 2025-04-02

  3. Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose

    Publicerades: 2025-03-26

  4. Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF

    Publicerades: 2025-03-05

  5. Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

    Publicerades: 2024-12-12

  6. Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark

    Publicerades: 2024-11-27

  7. Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    Publicerades: 2024-09-03

  8. Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan

    Publicerades: 2024-05-30

  9. Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal

    Publicerades: 2024-05-02

  10. Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon

    Publicerades: 2024-03-29

  11. Better Marketing Pod 2023 key learnings

    Publicerades: 2023-12-19

  12. Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo

    Publicerades: 2023-10-23

  13. Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    Publicerades: 2023-09-22

  14. Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo

    Publicerades: 2023-08-09

  15. Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg

    Publicerades: 2023-07-20

  16. Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard

    Publicerades: 2023-05-17

  17. Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    Publicerades: 2023-04-12

  18. Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard

    Publicerades: 2023-03-08

  19. Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    Publicerades: 2023-02-09

  20. Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    Publicerades: 2022-12-14

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Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.

Visit the podcast's native language site