The Psychology of Copywriting
En podcast av Geoff Kullman
84 Avsnitt
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
Publicerades: 2021-07-20 -
042: How “Priming Words” Can Influence Behavior & Drive Sales
Publicerades: 2021-07-13 -
041: The Effects of Scarcity on Limited Edition Products
Publicerades: 2021-07-06 -
040: Why Scarcity Leads to Competition (And What We Should Do About It)
Publicerades: 2021-06-29 -
039: How To Live Life Rich w/ Marissa Nehlsen
Publicerades: 2021-06-22 -
038: The Great Toilet Paper Crisis of 2020
Publicerades: 2021-06-15 -
037: Using A Prospect’s Self-Control to Make More Sales
Publicerades: 2021-06-09 -
036: How Envy Can Drive Inspiration on Social Media
Publicerades: 2021-06-01 -
035: The Neuroscience of Narrative
Publicerades: 2021-05-25 -
034: How To Properly Price Your Services w/ Paul Klein
Publicerades: 2021-05-18 -
033: Mini Episode - Writing Better CTAs
Publicerades: 2021-05-11 -
032: Mini Episode - Writing Better Headlines
Publicerades: 2021-05-04 -
031: Mini Episode - Writing Better Bullets
Publicerades: 2021-04-27 -
030: Announcement - What's Next?
Publicerades: 2021-04-20 -
029: What Can Canned Laughter Teach Us About Copy?
Publicerades: 2021-04-13 -
028: Permission Marketing: The Power of Because...
Publicerades: 2021-04-06 -
027: How To Determine Your X-Factor w/ Kira Hug
Publicerades: 2021-03-30 -
026: Building A Personal Brand As A Copywriter w/ Mike Kim
Publicerades: 2021-03-23 -
025: Perceptual Pleasure and the Brain
Publicerades: 2021-03-16 -
024: How (And Why) To Adjust Your Avatar
Publicerades: 2021-03-09
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
