169 Avsnitt

  1. Nerd Alert: A TV Advertising Reality Check

    Publicerades: 2024-10-03

  2. Audience Matters with Sarah Jordan, Constant Contact CMO

    Publicerades: 2024-10-01

  3. Nerd Alert: Ageism Kills Brands

    Publicerades: 2024-09-26

  4. Timeless Marketing Principles with Jason Ing, Gusto CMO

    Publicerades: 2024-09-24

  5. Nerd Alert: Growth Potential by Buyer Group

    Publicerades: 2024-09-19

  6. Marketing as a Science with Professor Byron Sharp

    Publicerades: 2024-09-17

  7. Nerd Alert: Where A/B Testing Goes Wrong

    Publicerades: 2024-09-12

  8. The Dangers of Marketing Misattribution

    Publicerades: 2024-09-10

  9. Nerd Alert: The Halo Effect of TV Advertising

    Publicerades: 2024-09-05

  10. The Future of Search Marketing

    Publicerades: 2024-09-03

  11. Nerd Alert: The Truth About CMO Tenure

    Publicerades: 2024-08-29

  12. Are Brand Extensions Worth the Risk?

    Publicerades: 2024-08-27

  13. Nerd Alert: How Effective are Influencers?

    Publicerades: 2024-08-22

  14. Is "Brand Purpose" Overrated?

    Publicerades: 2024-08-20

  15. Nerd Alert: The Dynamic Attention Theory

    Publicerades: 2024-08-15

  16. Proof That Your Brand Matters

    Publicerades: 2024-08-13

  17. Nerd Alert: Do Sports Sponsorships Work?

    Publicerades: 2024-08-08

  18. The Myths of Media Quality

    Publicerades: 2024-08-06

  19. Nerd Alert: How to Reach the ‘Right’ Customers

    Publicerades: 2024-08-01

  20. Sports Marketing and the Summer Olympics

    Publicerades: 2024-07-30

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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