169 Avsnitt

  1. Nerd Alert: The Problem with Last-Touch Attribution

    Publicerades: 2025-02-27
  2. How Category Entry Points Shape Buying

    Publicerades: 2025-02-25
  3. Nerd Alert: How Media Channel Combinations Impact Performance

    Publicerades: 2025-02-20
  4. Why Digital Advertising Is Failing Marketers with Bob Hoffman

    Publicerades: 2025-02-18
  5. Nerd Alert: The Extraordinary Cost of Dull

    Publicerades: 2025-02-13
  6. The Effectiveness Principles You Need to Know

    Publicerades: 2025-02-11
  7. Nerd Alert: What Makes a Great Super Bowl Ad?

    Publicerades: 2025-02-06
  8. How to Spot Effective Super Bowl Ads

    Publicerades: 2025-02-04
  9. Nerd Alert: Digital vs. Traditional Advertising

    Publicerades: 2025-01-30
  10. The Art and Science of Creative Effectiveness

    Publicerades: 2025-01-28
  11. Nerd Alert: How Cultural Imprinting Accelerates Brand Growth

    Publicerades: 2025-01-23
  12. The Truth About Agency Models

    Publicerades: 2025-01-21
  13. Nerd Alert: How Advertising Improves Pricing Power

    Publicerades: 2025-01-16
  14. Secrets to TV Advertising Success

    Publicerades: 2025-01-14
  15. Nerd Alert: How Effective is Paid Search?

    Publicerades: 2025-01-09
  16. Marketing Predictions for 2025

    Publicerades: 2025-01-07
  17. Nerd Alert: Why You Should Invest in Attention

    Publicerades: 2025-01-02
  18. The Most Effective Brands of 2024

    Publicerades: 2024-12-31
  19. 2024's Marketing Wins and Fails

    Publicerades: 2024-12-23
  20. Nerd Alert: How Consumer Behavior Has Changed

    Publicerades: 2024-12-19

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Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.

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