The Local Marketing Trends Podcast
En podcast av Gordon Borrell - Måndagar
138 Avsnitt
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How KSL.com Became a Local Media 'Phoenix'
Publicerades: 2025-02-03 -
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
Publicerades: 2025-01-20 -
The Dirty Little Secret to Exponential Growth in Sales
Publicerades: 2025-01-06 -
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Publicerades: 2024-12-09 -
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
Publicerades: 2024-11-25 -
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
Publicerades: 2024-11-11 -
Why Dozens of Buyers Have Been Snapping Up Newspapers
Publicerades: 2024-10-28 -
Local Content Goldmine Starts to Deliver (Even for Radio!)
Publicerades: 2024-10-14 -
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Publicerades: 2024-09-30 -
Riegsecker Sees Local Media at an Inflection Point
Publicerades: 2024-09-09 -
Finally, Local Podcasting Might Be Catching On
Publicerades: 2024-08-26 -
Are Digital Marketing Services Worth Selling?
Publicerades: 2024-08-12 -
This Iconoclast Doesn't Mince Words on Today's Mass Media
Publicerades: 2024-07-29 -
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
Publicerades: 2024-07-15 -
The Forgotten Goldmine in Email
Publicerades: 2024-06-24 -
Radio's New Leader Brings An Attitude To the Job
Publicerades: 2024-06-10 -
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Publicerades: 2024-05-28 -
TEGNA Finds a Set of AI Geniuses
Publicerades: 2024-05-13 -
How Young Adults Search Online for 'Local' Information Might Surprise You
Publicerades: 2024-04-29 -
It's the Email, Stupid
Publicerades: 2024-04-16
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
