201 Avsnitt

  1. Availability Heuristic in Developing an Elevator Pitch

    Publicerades: 2021-05-13

  2. Alleviating Conflict Before it Starts

    Publicerades: 2021-04-29

  3. Managing Conflict in the Workplace

    Publicerades: 2021-04-22

  4. Mastering the Art of Managing Conflict

    Publicerades: 2021-04-03

  5. Motivating Your Team Through Acquisition Theory

    Publicerades: 2021-03-18

  6. Leveraging Pent-up Demand for Business Growth

    Publicerades: 2021-03-04

  7. Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?

    Publicerades: 2021-02-25

  8. What is pent-up demand

    Publicerades: 2021-02-18

  9. Managing Cognitive Dissonance

    Publicerades: 2021-01-25

  10. Increasing Human Capital for Business Growth

    Publicerades: 2021-01-14

  11. 7 Most Commonly Effective Leadership Styles

    Publicerades: 2021-01-06

  12. Top 6 Leadership Theories, a Quick Peek

    Publicerades: 2020-12-17

  13. Intro to Behavioral Economics in Marketing Leadership

    Publicerades: 2020-12-09

  14. Trailer | Season 2 | Behavioral Economics in Marketing

    Publicerades: 2020-12-06

  15. Behavioral Economics in Marketing Trailer

    Publicerades: 2020-11-25

  16. Rebalancing Risk Versus Reward

    Publicerades: 2020-11-04

  17. Avoiding the Affect Heuristic in Market Research

    Publicerades: 2020-10-12

  18. Build Customer Engagement with IKEA Effect

    Publicerades: 2020-10-01

  19. Mitigating Customers'​ Choice Overload to Increase Conversion Rate

    Publicerades: 2020-09-20

  20. The Endowment Effect on Your Marketing Mix

    Publicerades: 2020-09-13

10 / 11

Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

Visit the podcast's native language site