129 Avsnitt

  1. How to Raise Prices After a Tariff—Without Losing Your Customers

    Publicerades: 2025-04-25

  2. AI and the Benefits Ladder: Getting to What Customers Really Want

    Publicerades: 2025-04-03

  3. AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do

    Publicerades: 2025-03-27

  4. AI for Execution: How Marketers Can Finally Escape the Execution Trap

    Publicerades: 2025-03-13

  5. The Strategy Shortcut You’re Probably Overlooking

    Publicerades: 2025-02-26

  6. AI in Strategic Analysis: Combining Technology with Expertise

    Publicerades: 2025-02-11

  7. How AI Supercharges Wargaming for Strategic Planning

    Publicerades: 2025-01-27

  8. Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond

    Publicerades: 2025-01-16

  9. Trends and Technologies Shaping 2024 and Beyond

    Publicerades: 2024-12-23

  10. AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?

    Publicerades: 2024-12-13

  11. Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

    Publicerades: 2024-11-21

  12. Breaking Free from the Annual Planning Cycle

    Publicerades: 2024-10-25

  13. Leveraging AI to Transform Strategic Planning

    Publicerades: 2024-09-24

  14. Market Shaping: Strategies for Redefining Your Competitive Landscape

    Publicerades: 2024-09-07

  15. What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs

    Publicerades: 2024-08-16

  16. How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies

    Publicerades: 2024-08-02

  17. Leveraging AI in Strategic Marketing: Insights and Innovations

    Publicerades: 2024-07-18

  18. Boost Your Business Strategy with the Magic of Predictive Tools

    Publicerades: 2024-06-06

  19. Can These Strategic Marketing Tools Help Your Team Anticipate The Future?

    Publicerades: 2024-05-20

  20. Is Your Business the only B2B Immune to Ozempic’s Impact?

    Publicerades: 2024-05-07

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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