41 Avsnitt

  1. Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

    Publicerades: 2023-10-12

  2. Master the Art of Selling With My New Book

    Publicerades: 2023-10-05

  3. How to Create Marketing and Sales Alignment

    Publicerades: 2023-09-28

  4. Mapping Positioning to a Story Using Insight

    Publicerades: 2023-09-21

  5. How to Use Positioning in Sales Qualification and Discovery

    Publicerades: 2023-09-14

  6. Positioning at a Startup Vs. a Big Company

    Publicerades: 2023-09-07

  7. Mastering Jobs Theory With Bob Moesta

    Publicerades: 2023-08-31

  8. How To Avoid Bad Marketing and Sales

    Publicerades: 2023-08-24

  9. The Art of Discerning Sound Marketing and Sales Advice

    Publicerades: 2023-08-17

  10. How To Develop A Point of View For Your Company

    Publicerades: 2023-08-10

  11. So you’ve nailed your product positioning. Now what?

    Publicerades: 2023-08-03

  12. Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

    Publicerades: 2023-07-27

  13. Crafting a Persuasive Sales Pitch (Part 2)

    Publicerades: 2023-07-20

  14. How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

    Publicerades: 2023-07-13

  15. Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

    Publicerades: 2023-07-06

  16. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

    Publicerades: 2023-06-29

  17. How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

    Publicerades: 2023-06-22

  18. Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

    Publicerades: 2023-06-15

  19. Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

    Publicerades: 2023-06-08

  20. From Cold Calls To Positioning Expert: The Story Of How I Got Here

    Publicerades: 2023-06-01

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Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

Visit the podcast's native language site