Marketing MasterClass - Psychology in Communication
En podcast av Michal Szaniecki
33 Avsnitt
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33. Power of serendipity in building brand concepts
Publicerades: 2023-08-04 -
32. Obliquity as a shortcut to build important brand equities
Publicerades: 2023-07-27 -
31. Simple 5 benefits of Celebrity Endorsement
Publicerades: 2023-06-17 -
30. What do we need loyal consumers for
Publicerades: 2023-05-27 -
29. Marketer as Scientist
Publicerades: 2023-05-20 -
28. Is it more important to be different or distinctive?
Publicerades: 2023-05-14 -
27. Incrementality illusion
Publicerades: 2023-05-07 -
26. Scarcity Effect decoded
Publicerades: 2023-04-29 -
25. Bigger Logo, ChatGPT!
Publicerades: 2023-04-08 -
24. How we should invest in Brand Building vs Performance Marketing
Publicerades: 2023-01-07 -
23. In-housing media buying
Publicerades: 2022-09-25 -
22. How to win Effie Award
Publicerades: 2021-10-29 -
21. Vessels & Harbors - our time with brands
Publicerades: 2021-08-23 -
20. Fly against all odds - repositioning our potentials
Publicerades: 2021-06-19 -
19. Cornered to Wow - how procurement-led world makes marketers more daring
Publicerades: 2021-06-09 -
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
Publicerades: 2021-06-02 -
17. Brand's Job - fixers and boosters
Publicerades: 2021-05-23 -
16. Mt. Stupid - best trip to be late with innovations
Publicerades: 2021-05-19 -
15. Best Practice - nemesis of progress?
Publicerades: 2021-05-17 -
14. Creativity - with or without constraints?
Publicerades: 2021-05-02
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
