Inclusion and Marketing
En podcast av Sonia Thompson - Torsdagar
158 Avsnitt
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37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'
Publicerades: 2023-02-02 -
36. [BONUS] Listen before hitting "go" on your Black History Month campaign
Publicerades: 2023-01-30 -
35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023
Publicerades: 2023-01-26 -
34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast
Publicerades: 2023-01-23 -
33. How smart brands are leaning into inclusion to reach more customers with their products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss
Publicerades: 2023-01-19 -
32. [BONUS] An impactful way every leader and brand can honor Dr. Martin Luther King Jr.'s legacy today and everyday
Publicerades: 2023-01-16 -
31. How to actually build a diverse and representative team
Publicerades: 2023-01-12 -
30. Best practices for incorporating inclusive stock photography into your brand's visual imagery
Publicerades: 2023-01-05 -
29. What inclusive brand type are you?
Publicerades: 2022-12-29 -
28. The mindset you need to build an inclusive brand
Publicerades: 2022-12-22 -
27. Planning your inclusive brand calendar
Publicerades: 2022-12-15 -
26. Making your performance marketing campaigns more inclusive with Karen Amundson
Publicerades: 2022-12-08 -
25. Listen before featuring diverse talent in your next video, photo, and or content shoot
Publicerades: 2022-12-01 -
24. Engage more diverse consumers authentically with this essential practice
Publicerades: 2022-11-24 -
23. How consumers want you to celebrate heritage months with Arturo Gutierrez
Publicerades: 2022-11-17 -
22. Common ways brands treat diverse talent like unpaid consultants (and what to do instead)
Publicerades: 2022-11-10 -
21. Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it
Publicerades: 2022-11-03 -
20. Why more brands are embracing advocacy
Publicerades: 2022-05-24 -
19. The critical link between equity and customer success with Deborah Pickett
Publicerades: 2022-05-17 -
18. Planning a marketing mix that works for more of your customers with Bianca Blake
Publicerades: 2022-05-03
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
