54 Avsnitt

  1. Gareth Kay believes brands should show, not just tell

    Publicerades: 2018-10-29

  2. Laura Ries has six brand positioning principles

    Publicerades: 2018-10-22

  3. Marty Neumeier wrote a business thriller

    Publicerades: 2018-10-15

  4. Wrapping up season one: Tips for the naming process

    Publicerades: 2018-07-02

  5. Eli Altman started freelance naming at age sixteen

    Publicerades: 2018-06-25

  6. Scott Milano does sprints in the morning

    Publicerades: 2018-06-18

  7. Laurel Sutton could talk about linguistics all day

    Publicerades: 2018-06-11

  8. Jonathan Bell starts with coffee and a sheet of paper

    Publicerades: 2018-06-04

  9. Amanda Peterson considers CamelCase a crime

    Publicerades: 2018-05-29

  10. Steven Price says "go," "maybe," and "maybe not"

    Publicerades: 2018-05-21

  11. Clive Chafer has a wonderful thesaurus

    Publicerades: 2018-05-14

  12. Shannon DeJong is a hummingbird and a drill

    Publicerades: 2018-05-14

  13. Anthony Shore's naming partner is a neural network

    Publicerades: 2018-05-14

  14. This is_ How Brands Are Built

    Publicerades: 2018-03-06

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.