68 Avsnitt

  1. Entry 45: Sourcing subject matter experts

    Publicerades: 2023-02-08

  2. Entry 44: Random acts of marketing

    Publicerades: 2023-02-08

  3. Entry 43: Making predictions

    Publicerades: 2023-02-08

  4. Entry 42: A proud CMO moment

    Publicerades: 2023-02-08

  5. Entry 40: Know your audience

    Publicerades: 2023-02-08

  6. Entry 41: Looking for unicorns

    Publicerades: 2023-02-08

  7. Entry 39: ABM or ABHmmmm

    Publicerades: 2023-02-08

  8. Entry 38: Setting records

    Publicerades: 2023-02-08

  9. Entry 37: Becoming a subject matter expert

    Publicerades: 2023-02-08

  10. Entry 36: Buyers want instant gratification

    Publicerades: 2023-02-08

  11. Entry 35: Tales of an operational CMO

    Publicerades: 2023-02-08

  12. Entry 34: Redirection

    Publicerades: 2023-02-08

  13. Entry 33: Building a media machine

    Publicerades: 2023-02-08

  14. Entry 32: Humans marketing to humans

    Publicerades: 2023-02-08

  15. Entry 31: Experimental budget

    Publicerades: 2023-02-08

  16. Entry 30: Recognition and rewards

    Publicerades: 2023-02-08

  17. Entry 29: CMO stands for ‘Change Means Opportunities’

    Publicerades: 2023-02-08

  18. Entry 28: Switching gears

    Publicerades: 2023-02-08

  19. Entry 27: View from a distance

    Publicerades: 2023-02-08

  20. Entry 26: B2B marketing doesn’t have to be boring

    Publicerades: 2023-02-08

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The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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