72 Avsnitt

  1. How KFC used scarcity in a creative way to drum up sales

    Publicerades: 2023-05-17

  2. How Spotify harnesses the fresh start effect to encourage new listening habits

    Publicerades: 2023-05-09

  3. How Uber creates psychological distance to make prices feel smaller

    Publicerades: 2023-05-02

  4. Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice

    Publicerades: 2023-03-27

  5. How Wellow uses the science of sound to signal comfort

    Publicerades: 2023-03-06

  6. How Pringles used rhyme to become America’s top chip

    Publicerades: 2023-02-13

  7. How Amazon has ruthlessly removed friction to encourage customers to come back for more

    Publicerades: 2023-01-26

  8. How Häagen-Dazs used foreign branding to create a premium image

    Publicerades: 2022-12-12

  9. How L'Oréal emphasizes their cost to signal quality

    Publicerades: 2022-12-06

  10. How Aboslut’s distinctiveness helped them grow market share in a crowded category

    Publicerades: 2022-12-04

  11. How Guinness uses a weakness to emphasize a strength

    Publicerades: 2022-12-04

  12. How Aperol applies the power of lateral social proof to become more appealing

    Publicerades: 2022-12-04

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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Visit the podcast's native language site