216 Avsnitt

  1. Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)

    Publicerades: 2024-09-11

  2. Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)

    Publicerades: 2024-09-04

  3. Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)

    Publicerades: 2024-08-28

  4. From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)

    Publicerades: 2024-08-21

  5. The science behind media mix optimization - Paul Kovalski (Self Financial)

    Publicerades: 2024-08-07

  6. Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)

    Publicerades: 2024-07-24

  7. Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)

    Publicerades: 2024-07-10

  8. Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)

    Publicerades: 2024-06-26

  9. Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)

    Publicerades: 2024-06-12

  10. Building Your In-App Community - Amadeus Norén (Amity)

    Publicerades: 2024-05-29

  11. Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)

    Publicerades: 2024-05-15

  12. How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)

    Publicerades: 2024-05-01

  13. Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)

    Publicerades: 2024-04-17

  14. Using AI to advertise mobile games - Günay Aliyeva (Gamelight)

    Publicerades: 2024-04-03

  15. Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)

    Publicerades: 2024-03-20

  16. Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)

    Publicerades: 2024-03-08

  17. Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)

    Publicerades: 2024-02-21

  18. Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)

    Publicerades: 2024-02-07

  19. The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)

    Publicerades: 2024-01-24

  20. Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy

    Publicerades: 2024-01-10

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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

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