20% - The Marketing Procurement Podcast

En podcast av Blair Enns and Leah Power

Kategorier:

33 Avsnitt

  1. Season 2 Coming 2Q24

    Publicerades: 2023-11-29
  2. This is Unsustainable w/ Caroline Johnson

    Publicerades: 2023-11-15
  3. Marketing Is an Investment w/ Brett Colbert

    Publicerades: 2023-11-01
  4. On Creative Effectiveness w/ George Tannenbaum

    Publicerades: 2023-10-18
  5. The Path to Great Work w/ Beverley Hammond and Susan Irving

    Publicerades: 2023-10-04
  6. Agency Model Innovation w/ Caroline Johnson

    Publicerades: 2023-09-20
  7. Tuning Up the Client-Agency Relationship w/ David Meikle

    Publicerades: 2023-09-06
  8. Just Say No w/ Niki McMorrough

    Publicerades: 2023-08-23
  9. 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective

    Publicerades: 2023-08-09
  10. Madison Avenue Makeover w/ Michael Farmer

    Publicerades: 2023-07-26
  11. 2Bobs: Innoficiency in Your Agency

    Publicerades: 2023-07-12
  12. The Benchmark Problem w/ Jason Cammorata

    Publicerades: 2023-06-28
  13. The Day Everything Changed in CPG w/ Christy Lebor

    Publicerades: 2023-06-14
  14. Aligning the Incentives w/ Stuart Dunk

    Publicerades: 2023-05-31
  15. The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

    Publicerades: 2023-05-17
  16. The Marketing Procurement Academy w/ Magid Souhami

    Publicerades: 2023-05-03
  17. Let's Play Fair w/ J. Francisco Escobar

    Publicerades: 2023-04-19
  18. Better Relationships = Better Outcomes w/ Kim Walker

    Publicerades: 2023-04-05
  19. The End of The Billable Hour w/ Tim Williams

    Publicerades: 2023-03-22
  20. Can Agencies Be Consultants? w/ Leo Rayman

    Publicerades: 2023-03-08

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In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

Visit the podcast's native language site