20% - The Marketing Procurement Podcast
En podcast av Blair Enns and Leah Power
Kategorier:
33 Avsnitt
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Season 2 Coming 2Q24
Publicerades: 2023-11-29 -
This is Unsustainable w/ Caroline Johnson
Publicerades: 2023-11-15 -
Marketing Is an Investment w/ Brett Colbert
Publicerades: 2023-11-01 -
On Creative Effectiveness w/ George Tannenbaum
Publicerades: 2023-10-18 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Publicerades: 2023-10-04 -
Agency Model Innovation w/ Caroline Johnson
Publicerades: 2023-09-20 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Publicerades: 2023-09-06 -
Just Say No w/ Niki McMorrough
Publicerades: 2023-08-23 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Publicerades: 2023-08-09 -
Madison Avenue Makeover w/ Michael Farmer
Publicerades: 2023-07-26 -
2Bobs: Innoficiency in Your Agency
Publicerades: 2023-07-12 -
The Benchmark Problem w/ Jason Cammorata
Publicerades: 2023-06-28 -
The Day Everything Changed in CPG w/ Christy Lebor
Publicerades: 2023-06-14 -
Aligning the Incentives w/ Stuart Dunk
Publicerades: 2023-05-31 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Publicerades: 2023-05-17 -
The Marketing Procurement Academy w/ Magid Souhami
Publicerades: 2023-05-03 -
Let's Play Fair w/ J. Francisco Escobar
Publicerades: 2023-04-19 -
Better Relationships = Better Outcomes w/ Kim Walker
Publicerades: 2023-04-05 -
The End of The Billable Hour w/ Tim Williams
Publicerades: 2023-03-22 -
Can Agencies Be Consultants? w/ Leo Rayman
Publicerades: 2023-03-08
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"