Klara Hammarström: I wrote On and On and On to win Melodifestivalen 2025

Klara Hammarström will sing “On and On and On” in Heat 2 of Melodifestivalen 2025 in Gothenburg on February 8. She says she co-wrote the song — alongside songwriters Cazzi Opeia, Thomas G:son and others — with the intention of winning Sweden's Eurovision selection. She says the "running lady" emoji gives her strength and speed...feelings that her pop banger will convey.