Inside NitroPack: Journey, Innovation, and Future Projects with Mihail Stoichev

Join us in this comprehensive Within WordPress episode as we explore the journey behind NitroPack with co-founder Mihail Stoichev. We talk about NitroPack's evolution from its beginnings in 2013 to its significant leap into WordPress optimization in 2019. We delve into NitroPack's core philosophy, the importance of user-friendly design, sustainability, and its commitment to open source. We talk about the exceptional customer support and lessons learned from experiences in both open-source and closed systems like WordPress and Shopify. Mihail also shares notable experiences with high-profile clients, best practices for user-centric design, and the strategic growth that led NitroPack to industry leadership, including its successful exit and the exciting launch of UXify. This episode is packed with entrepreneurial insights, strategic planning tips, and the continual push for innovation and improvement within the WordPress ecosystem. 00:00 Introduction and Sound Check00:38 Meet Mihail Stoichev from NitroPack01:02 The Origins of NitroPack02:38 Early Challenges and Solutions04:28 Naming and Branding NitroPack06:10 Launching NitroPack for WordPress12:38 The SaaS Approach and Customer Support24:31 Lessons from Shopify and SMS Bump35:56 A Proud Soccer Enthusiast's Encounter36:54 Working with Blackboard: A Different Kind of Rockstar37:52 The Joy of Working with Big Brands38:30 Building a Global Business from Bulgaria39:14 The Importance of Community and Learning40:29 Continuous Improvement in Software Development41:55 Advice for Aspiring Entrepreneurs46:19 The Journey of Exiting a Company49:39 Transforming NitroPack and Strategic Growth53:13 Developing NitroPack OneClick57:36 The Second Exit and New Beginnings01:00:15 Introducing UXify and Future Plans01:06:01 Closing Thoughts and Gratitude