Creating a Brand about Dog Joy: Jess Berger of Bundle x Joy

On today’s episode I’m talking to Jess Berger, the founder of Bundle x Joy. Jess is launching this new brand with over 15 years of experience in knowing what it takes to sell a product at stores like PetSmart and Whole Foods. She’s using that experience to create a dog brand that fills a gap in the marketplace. Jess shared with me that pet ownership in the minority community is growing 5X faster than in the mainstream. So Bundle x Joy is all about community and inclusivity - making dog health, nutrition and education accessible at any price point. We also talk about something that caught my eye when I first reached out to Jess about coming on the podcast. She’s created a 3% give back grant program and other opportunities to help underrepresented and purpose driven petpreneurs get their products in front of Bundle x Joy customers.