What prejudices are holding back Vietnam’s liquor industry? - Phoebe Trần, Founder, The Village Château Distillery - S5#34

Vietnam's liquor industry holds immense potential, thanks to its rich traditions and unique flavors. However, it has yet to establish a strong position in the international market. Global competition, stringent standards, and limited marketing efforts have left many opportunities unexplored. Yet, these challenges also present an opportunity for individuals and businesses to think big, take bold actions, and drive a transformative shift for Vietnamese liquor.After years of working in the inter...