Inside Edge - Peter Hutton on Cricket, India and the rights market

 This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton. Strap yourselves in, this is a masterclass. This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport. Sid Lee Sport believes that sponsorship activation has lost its edge. Same formats. Same ideas. Same old playbook. They call i...