471. Phillip Morgan on The Expertise Incubator

Phillip Morgan has helped thousands of consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success. He has recently published his book, The Positioning Manual for Indie Consultants, and in today’s episode, he talks about his expertise incubator, his book, and setting up a thought leadership program. You can learn more from Phillip’s book, and the 10-part email course.  Key points include: 03:01: Examples of small scale research 06:52: Examples of projects in the program 13:02: The platformer advantage 21:51: Earning visibility without a platform Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.