BDTP. Storytelling in SaaS with Stephen Steers
UI Breakfast: UI/UX Design and Product Strategy - En podcast av Jane Portman - Fredagar
How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.
