How Do You Value a Football Club's Brand?

Alex and Joe are joined by Bryn Anderson and Declan Ahern from Brand Finance to discuss this year's biggest football brands, how you value them, and how Real Madrid beat Manchester Untied to the top spot.www.theathletic.co.uk/tifo - for your 30-day free trial and 50% off your annual subscription to THE ATHLETIC! Do it, it's brilliant.The Brand Finance Annual: https://www.amazon.co.uk/Brand-Finance-Football-Annual-2019/dp/1789724759/ref=sr_1_1?qid=1566229750&refinements=p_27%3ABryn+Anderson&s=books&sr=1-1&text=Bryn+Anderson Learn more about your ad choices. Visit megaphone.fm/adchoices