PNR 114: The Coming Opportunity in (of all things) Email

In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic.  Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer.  Rants and raves include PewDiePie and creativity.  This week's TOM example: Karo Syrup. This week's article links: Peak Content the Collapse of the Attention Economyhttp://www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economyWhat Comes After Emailhttp://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/Changing Roles of Chief Content Officerhttps://www.spencerstuart.com/research-and-insight/changing-channels-chief-content-officerSPONSOR Account-Based Marketing: Fundamentals every B2B Marketer Must Knowwww.demandbase.com/thisoldmarketingRANTS AND RAVES Roberthttp://qz.com/584850/creative-peoples-brains-really-do-work-differently/ Joehttp://www.talkingnewmedia.com/2016/01/14/the-power-of-audiences-why-innovative-publishers-are-more-valuable-than-ever/ http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/ #ThisOldMarketing example: Karo Syruphttp://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191#Hz6RQjixFW85VddA.97