American Express/Meredith Give Departures the Boot (277)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose - En podcast av Joe Pulizzi & Robert Rose - Fredagar
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The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures. And podcasts continue to go big, now accounting for over $1 billion in advertising revenues. Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola. This week's podcast sponsor is MarcomGather. With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing] ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.