#426 Boring NotCom | The anonymous critic everyone secretly listens to

😇 Mes sponsors du mois Squarespace – La révolution no-code pour créer un site web beau, simple et efficace. Pas besoin d’être développeur ni codeur pour pouvoir l’utiliser.➡ Découvrir Squarespace Hans Boodt Mannequins – Le studio de production de mannequins de vitrine qu’il vous faut ➡ Découvrir Hans Boodt Mannequin Crédit Agricole Leasing & Factoring – Découvrez l’affacturage avec les épisodes de la saison 2 « En route vers l’affacturage » ➡ Rendez-vous sur toutes les plateformes d'écoute et Youtube 📧 Abonnez vous à ma Newsletter ➡ Newsletter TheBoldWay ___________________________________ Thank you Boring for coming on TheBoldWay! Today, I’m joined by a mysterious yet essential figure in the world of fashion and social media: Boring NotCom. Behind this intriguing Instagram account lies a bold voice that challenges the industry, critiques with finesse, and celebrates a rare sense of authenticity. In this episode, we dive into the origins of this unique project: how it came to life at 3 a.m. on a whim, why it captivates so many insiders in the fashion world, and, above all, what it truly means to create a space for free expression in an industry often dominated by brands. Get ready to uncover a sharp perspective on the fashion universe, explore the tensions between creativity and business, and reflect on the role of anonymity in an age where everything is hyper-visible. This conversation is equal parts humorous, thought-provoking, and packed with insights on today’s challenges and what’s coming next. Stay tuned, because this episode promises to be anything but… boring. Program : - The origin of Boring NotCom: a spontaneously created account at 3 a.m., now a reference in the fashion industry.- The impact of the account on the industry: honest, unfiltered critiques that challenge major brands.- The importance of anonymity: total freedom to express raw truths about fashion.- Behind the scenes: unplanned content, spontaneous reactions, and a refusal to bow to brand pressures.- Boring NotCom's vision: celebrating creativity, exposing flaws, and encouraging open discussions.- The account's improbable success: a page that fascinates insiders while unsettling established players.- Core values: authenticity, freedom of expression, and independence from traditional models.- The account's rise: from simple critical posts to an influential phenomenon followed by major fashion figures.- Industry challenges: reinventing fashion, maintaining quality, and resisting standardization.- The future of Boring NotCom: staying true to its values while evolving in an ever-changing world.Timeline: 0:00 : Introduction to the episode: Presentation of The Bold Way, the guest Boring NotCom, and the topics covered in the episode. 2:33 : Who is Boring NotCom?: The guest introduces themselves, shares their background in the fashion industry, and explains their motivation to create a free and critical space on Instagram. 8:23 : The beginnings of Boring NotCom: How the account was spontaneously created at 3 a.m., the motivations behind the project, and its first posts. 12:39 : Reactions from the industry: How brands perceive the critiques, their fear of publicly interacting, and private interactions through DMs. 18:19 : Collaborations with brands: Relationships with Hugo Boss and other brands, managing collaborations while staying independent and critical. 23:35 : Freedom of expression and business model: How Boring NotCom maintains independence from brands and the world of public relations. 28:59 : The importance of anonymity: Strategies to stay anonymous, the risks of identity being revealed, and the implications for the account’s future. 35:39 : The key to longevity in fashion: Boring NotCom shares their vision of the importance of staying authentic, reinventing oneself, and balancing tradition with innovation. 44:53 : Boring NotCom’s role in the media: The popularity of short formats, the future of long-form critiques, and the account’s unique position compared to other media outlets. 53:16 : Inspiring figures and future perspectives: Discussion about stylists and designers Boring NotCom would like to see interviewed and plans to expand the account’s content. Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.