The Rest Is...The Blue Origin PR Disaster - What Were They Thinking?

This week on The Rest Is PR, Jacki and Lyle dive into the growing backlash surrounding Blue Origin’s high-profile all-female space mission, which featured Katy Perry, Gayle King, and Lauren Sanchez.Billed as a celebration of women in space, the mission has instead faced criticism for being tone-deaf, elitist, and disconnected from the realities it claimed to inspire.🎧 In this episode:Why this mission has become one of the year’s biggest PR misstepsJacki’s breakdown of the flawed messaging strategyLyle discusses rumours that Katy Perry may regret participatingHow corporate activism can backfire without authenticityWhat this means for Jeff Bezos, Blue Origin, and brand credibilityIs this a case of well-intentioned storytelling gone wrong, or simply a badly executed stunt?📅 New episodes every Friday at 9AM UK time — subscribe now on Spotify, Apple Podcasts, Amazon Music, or YouTube.The Rest Is PR – Where Pop Culture Meets PR.#TheRestIsPR #BlueOrigin #PRDisaster #CrisisComms #JeffBezos #KatyPerry #GayleKing #LaurenSanchez #WomenInSTEM #PopCulturePR #PodcastRecommendation #BrandBacklash #CorporatePR #PRFails #SpaceNews #PodcastEpisode #SpotifyPodcasts #ApplePodcasts #AmazonMusicPodcasts #MediaStrategy #PublicRelations Hosted on Acast. See acast.com/privacy for more information.