#82: Jeron Smith - Co-Founder HEIR | Closing the Engagement Gap Between Athletes & Fans w/ Technology

HEIR raised $10.6M from Thrive Capital for their consumer-facing community platform for athletes to connect with fans — as well as other lines of business, including an entertainment studio, AI tech, and consumer products. Prior to co-founding HEIR alongside Jeffrey Jordan and Daniel George, Jeron Smith was the CMO for Steph Curry’s brand and co-founder of Unanimous Media. He also worked at Nike and the White House.  HEIR recently released their newest AI product PersonaPro.  Chapters: (01:30) College athlete to sports executive (06:30) Endorsement to enterprise (9:00) Creating community (11:50) PersonaPro (14:25) Creating fan engagement (16:45) Web3 is the future (22:15) Trends to watch in sports . Jeron Smith: Website: https://www.heir.app/ LinkedIn: https://www.linkedin.com/in/jeron-smith-7581819/ . Andrew Petcash: 🏠 Website: https://profluence.com 🎙 Podcast: https://profluence.com/podcasts/ 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening! Hit the “follow” button to stay up to date on new podcasts.