💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue? ** Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ad-monetization-bozo-jankovic/ KEY HIGHLIGHTS 📊 While bidding is becoming a more and more prominent technology via which ads are serve...