Why Channel 4 is on the move
The Media Show - En podcast av BBC Radio 4 - Onsdagar
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Channel 4 has announced that it will open a new headquarters in Leeds. Alex Mahon, Channel 4 CEO, discusses this and her wider strategy. Also in the show, Keith Weed, Chief Marketing and Communications Officer of Unilever, one of the world's biggest advertisers. Presenter: Amol Rajan Producer: Richard Hooper
