My plan for ITV
The Media Show - En podcast av BBC Radio 4 - Onsdagar
![](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/57/c3/a3/57c3a3ac-1311-db29-6aa1-bdd649f79e60/mza_10910201507622532115.jpg/300x300bb-75.jpg)
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Kevin Lygo is ITV’s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks. Presenter: Ros Atkins Producer: Helen Fitzhenry